Xiamen prepares to welcome global cross-border e-commerce leaders at June expo

The 5th China (Xiamen) Cross-Border E-Commerce Expo (ICEIE) will be held from June 26 to 28 at the Xiamen International Conference and Exhibition Center.

Spanning over 50,000 square meters with more than 1,500 standard booths, the exhibition will showcase products from over 30 specialized industrial clusters across China, covering the complete cross-border e-commerce supply chain, while bringing together hundreds of service providers and 30 leading e-commerce platforms.

The exhibition features four dedicated zones: Cross-Border Product Selection, Cross-Border Ecosystem, International Pavilion, and Specialized Industrial Zones, leveraging local resources to establish global business matchmaking platforms.

Additionally, over 20 concurrent events will be held, including forums on "cross-border e-commerce driving innovation and restructuring global supply chains", the annual cross-border e-commerce platform summit, and overseas expansion service seminars.

These sessions will address key industry topics such as tariff changes, emerging market expansion, diversified market strategies, AI empowerment, talent development, compliance, and POD (Print-on-Demand), empowering enterprises to stay ahead of industry trends and enhance their core competitiveness.

For international buyers, the organizing committee has collaborated with nearly 20 consulates general in China including Singapore, Thailand, and the Philippines and 137 overseas economic and trade organizations such as the China-Britain Business Council and Korea Trade-Investment Promotion Agency to arrange for international buyer delegations to participate in or visit exhibitions.

Luo Lei, deputy director general of the Exhibition and Events Department at the China Chamber of International Commerce, stated that the organization will actively mobilize and coordinate system-wide resources to fully support the ICEIE. He emphasized their commitment to establishing ICEIE as a world-renowned, first-class international platform for cross-border e-commerce.