“Fuqing Products” Triggered a Consumption Upsurge during Holiday

During “May Day” Holiday, Fuqing held the First National Consumption Festival in 2020, and invited acting mayor Zhang Xinyi, deputy mayor Lin Chuanxuan, and Ma Yu, a social media influencer of foods, together with the anchors of Fuqing Integrated Media Center to create the sales of “10 brand products with a total of 20,000 e-commerce orders and total online sales exceeding 1 million yuan” through the new consumption mode of livestreaming to sell goods, which triggered a consumption upsurge during holiday.

The livestreaming attracted millions of people

All media form momentum together

On May 1, after the launching ceremony of the First National Consumption Festival, Zhang Xinyi, acting mayor of Fuqing city, started the first activity, “mayor shows you around the business circle”. During the livestreaming, he took netizens to Fuqing Wanda Plaza, and visited Yonghui Supermarket, DiamondreaM, Suning Shopping Mall, and Four Dishes to encourage and guide citizens to consume at ease. The livestreaming attracted nearly 1 million people online.

The day before yesterday, Lin Chuanxuan, deputy mayor of Fuqing, entered the studio and introduced the local products of Fuqing enterprises in a humorous and down-to-earth way. Seven products were popular. Among them, more than 5,000 orders were placed for Xiangxing Bags, and more than 4,200 orders were placed for Baby Run, which doubled compared with that on May 4.

In addition, on May 4, Ma Yu, a social media influencer of foods, came to the food session of “Happy Shopping for Fuqing Products” livestreaming, and tasted food, talked about food, and told stories with the anchor Wen Liang, which attracted a lot of attention from the netizens. On the same day, Royal Delicious sausage and Ledeli sweet potato balls were sold out, and Qixiang grilled eel, Goosun eggs, Baby Run nuts and oats also sold well.

This livestreaming not just relied on “e-Fuqing” platform of Fuqing Integrated Media Center. Promotion department and cyberspace administration of Fuqing Municipal Party Committee also teamed up with Yizhibo, Sina Weibo and other platforms to introduce many local brands of Fuqing including Yuanhong International Food Park, Fuqing Wanda Plaza, Xiangxing Group, Goosun, Qixiang Foods and Yuguan Foods, together for the general consumers to preferential prices and high quality goods, providing goods with preferential prices and high quality for the consumers.

As of 12 o’clock on May 6, the total number of people online on each platform of the three livestreaming has reached 2,437,400. The number of people online in the “e-Fuqing” livestreaming alone has exceeded 840,000 with the number of “likes” reaching 185,400. The reading amount of the topic # Fuqing National Consumption Festival # on Sina Weibo has exceeded 12 million.

National Consumption Festival

Boosted market confidence

It is said that the First Fuqing National Consumption Festival has also brought a considerable flow of people for the Fuqing commercial complex, fully mobilized the enthusiasm of the business circle and catering enterprises, so that consumers canget benefits. During the holiday, some popular stores have seen consumer queues again.

The activity highlighted a number of high-quality brands manufactured by Fuqing via livestreaming selling goods, foodies visiting stores, social marketing and other mode integrating online and offline. It not only creates a new scene for citizens to “go shopping” even stay at home, but also makes Qixiang grilled eel, Goosun eggs and other local high-quality products popular, thus promoting the online sales and boosting the consumer confidence of the market.

According to statistics, the sales of Fuqing Wanda Plaza during “May Day” holiday reached nearly 20 million yuan with the sales of five days remain flat compared with that of the same period last year. Among them, Suning’s five-day sales ranked first among 7 same-level stores in Fuzhou; the sales performance of Yonghui Supermarket increased by 24% on a year-on-year basis; DiamondreaM’ five-day sales ranked first among the 7 stores in Fuzhou; the sales performance of INTERSPORT increased by 20% on a year-on-year basis; Four Dishes’ five-day sales ranked first among 32 stores nationwide.

Over the past two days, executives of Qixiang Foods have praised livestreaming for its ability to sell food. In two livestreaming, Qixiang received nearly 1,000 orders for grilled eel. “The orders are more than 1.5 times higher than normal holidays.” He Jianhuang, general manager of Fuqing Qixiang Foods Co., Ltd., said that the promotion of the Qixiang grilled eel brand through the livestreaming also made him realize that e-commerce and livestreaming is a feasible way to expand the domestic market.

The person in charge of Fuqing said, Fuqing will combine “one enterprise, one consultation”, “two hundred and two thousand” and other actions to increase production and efficiency in the future, continue to provide follow-up services to enterprises, and help enterprises to coordinate and solve the difficult problems in product sales by innovating the sales model and cooperating with multiple enterprises in the industry.

Batches of “high-quality products of Fuzhou”

Attracted netizens to buy

“Happy Shopping for Fuqing Products” livestreaming activities planned and guided by the promotion department and cyberspace administration of Fuqing Municipal Party Committee aims to promote the local products of high quality to the citizens, and create the series brand of “Fuqing Products”, so that the agricultural and sideline products produced by Fuqing can win the recognition and love of consumers like the industrial products manufactured by Fuqing.

What kinds of products can be shortlisted “Fuqing Products”? In order to make Fuqing local brands and characteristic foods known and loved by more consumers, during the period of preparation, the promotion department and cyberspace administration of Fuqing Municipal Party Committee, Fuqing Bureau of Commerce and Fuqing Integrated Media Center worked together to select the products. They selected economical products suitable for all ages which can represent the characteristics of Fuqing produced by leading enterprises, covering the aspects of eating and using.

During the livestreaming, the number of transactions in Goosun increased by 259.83% over the same period last year. In addition to considerable sales, it also received 13 calls from dealers who intended to cooperate, and the brand influence of the enterprise was enhanced.

It is reported that Fuqing National Consumption Festival will last until May 15. Focusing on the five aspects of attracting foods, comfortable shopping, secured consumption, warm love and boosted confidence, it will hold a series of online publicity and offline promotional activities.