Fujian Sub-venue Event for the "5·19 China Tourism Day" 2025 Held in Changtai, Zhangzhou

On the morning of May 19, the launch ceremony for the Fujian sub-venue event for the "5·19 China Tourism Day" took place in Changtai District, Zhangzhou City.

The event featured performances such as the cultural tourism magic talk show "Fortune Blooms from Blessings", the dance "The Splendor of Zhangzhou", and the tourism-themed song "Come to Fujian, Sing of Mountains and Seas." Additionally, Fujian Province's promotional video for the "5·19 China Tourism Day" was released, along with the launch of 10 premium summer family-friendly travel routes under the theme of "Mountain & Sea Adventures: Blessed Journeys in Fujian."

The Integrity Promotion Association of Fujian and the Fujian Tourism Association jointly issued the "Initiative for Creating the Most Beautiful Scenery of Fujian and Building a World-Renowned Tourist Destination," calling on the province’s cultural and tourism industry to hold the ecological bottom line, enhance service quality, and promote integrated development.

Taking the "5·19 China Tourism Day" as an opportunity, Fujian Province has launched over 1,300 events and more than 230 preferential policies, including consumer coupons, ticket discounts, and annual pass offers. Examples include the "World Heritage Light Chasing Blessing Card" – Fujian World Heritage Tourism Annual Pass, the Ctrip 5.5 mega sale live-stream event, and the "Refreshing Fujian" Cultural and Tourism People-benefiting Card priced at RMB 199 for the initial launch, which offers access to more than 80 scenic spots across the province and discounted stays at over 20 high-star resort hotels. These measures aim to further unleash the potential of the tourism market.